Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.What Is Business Marketing?
Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.Essential Components of a Good Marketing Strategy
Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.Inbound Marketing
Think of inbound marketing as your workhorse.It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.Direct Marketing
If inbound marketing is your workhorse, think of direct marketing as your racehorse.Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.Knowing how people are responding to one offering versus another is crucial.Outbound Marketing
This is where the rubber really meets the road.In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.Content Marketing
This is the new-old way to market.Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.Therefore, every channel you have should start by giving value in return for your customers’ attention.Social Media Marketing
It is inescapable, omnipresent, and pervasive.Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.Start with Solid Foundations
Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

Affiliate Marketing Tips to Help You Succeed

There are so many network marketers that are moving to the online world for connect and faster growth and a great way to make some extra money while growing your business and residual income is by affiliate marketing. Like most money earning opportunities, there are some strategies that work better than others. Here are 3 affiliate marketing tips to follow that will help you earn faster:

Plan Ahead

Most people who are online and doing marketing of any sort have some sort of blog or website set up. The problem is that is all they do and they assume that the affiliate programs they have in place will just automatically start working for them. This couldn’t be farther from the truth. While having a blog or website set up is a step in the right direction, you also need to make sure you have information that is valuable and relevant for the reader. The purpose f the website and blog is to create more traffic. The more traffic that stops on your page, the more people see your affiliate link and by giving the appropriate value to the links and a strong call to action to click the link, the more likely you will make more money and sooner.

Also with a blog or website it is very important to update and add content several times a week. Knowing a little bit about how keywords play into ranking is also a powerful affiliate marketing tip that can help your information to be seen quicker and on page 1 of Google.

Slow and Steady

Whoever told you that network marketing or affiliate marketing was a “get rich quick” type of income was wrong. For some individuals who have full time to work on it, very large lists of people to network with and actually go out and do all the work required are more likely to benefit for the “quick” part of that. For the other 97% of us out there, we have to plan and then build. This affiliate marketing tip may not resonate well with some, because most people want things NOW. Unfortunately, it really doesn’t matter what kind of business you start, it is rare you will see the return on investment for years. The benefit to network marketing and affiliate marketing, however, is that your investment is very low and your payment is usually residual income which is income that comes no matter if you continue to work hard or not. They key is that you still have to work to get it.

Stick to One Thing

It is easy to get distracted by other opportunities especially in affiliate marketing as you can get lost in the sea of them. Those who are greedy tend to jump from program to program and not allow enough time to make money in any of them. It is smart to stick to a program and give it time to start working for you. With affiliate marketing if you have planned correctly, and you stay true, you should start seeing the reward within a few months to a year. Again, thing is a very important affiliate marketing tip because no matter what business, that return on investment will usually take longer than that.

So make sure to plan out your affiliate marketing strategy, stay consistent and make sure to stick with your program for an appropriate amount of time before you jump ship and it is almost guaranteed you will find success and a return on your investment.

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