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Business Planning – Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you’re stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.Mistake #1: Winging itEver hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses “wing it” whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalized Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise… you will save time AND headaches in the long run.Mistake #2: Giving Up Too EasilyWhat would we do without instant gratification today? Searching for answers literally takes seconds on our computers or cell phones. We have access to more knowledge at our fingertips than we could have imagined 10 years ago. Technology has embedded this need for instant gratification in our minds. It has created a society of people that give up way too easily. Like most success in life and business, marketing takes time and persistence. In fact most prospects need to be exposed to your company, its services, the benefits received or problems solved, 7-13 times BEFORE they will decide to purchase. Don’t think that one attempt at reaching out to a prospect will magically make them open their wallet. Don’t think that even 3 times of reaching out will do so. It make take 3, 6, or 9 exposures to get your prospects comfortable with you and your company. Marketing is a marathon and you have to be in it for the long haul.Mistake #3: Not Adapting to Current TimesRemember when newspaper or radio ads were the most effective way for a company to advertise? Well along came the 21st century full of technology. Embrace it. If you don’t have an attractive, user-friendly website, you’re making a mistake that could turn new customers away and inhibit your growth. If consumers find it difficult to navigate or looking outdated, they may leave with a negative impression of your company and never return. Don’t allow this to happen.Are you refusing to get your company on social media or advertise using video? This is also costly. The internet, social media, and video marketing are here to stay. If you want to have your business thrive for many years and generations to come, it’s best to get on board… now!Mistake #4: Lack of ConsistencyIn order for marketing to be effective it has to be creative and consistent. Think “Out of sight, out of mind.” This is true with any prospect. You don’t know what situational changes are going to occur in their life that may cause it to be… The Right Time. You don’t want to miss the opportunity when it arises. If you haven’t been planting those seeds and nurturing them all along, you won’t be there when they are ready to harvest. The goal of marketing is to be the company in the forefront of the consumer’s mind when they raise their hand and need help. Many businesses make the mistake of sporadic marketing or marketing only when business is slow. Marketing needs to be continual to smooth out the seasonality of business cycles. Don’t let your business fall into this trap!Mistake #5: Backing Off When Goals are AchievedFinally, the 5th marketing mistake you may be making is backing off when goals are achieved. This mistake may be the worst one. It’s too easy to breathe a sigh of relief and relish in the success you have achieved. Successful businesses get comfortable when things are running efficiently. However, the issue comes with being too comfortable. As stated earlier, marketing efforts can take 3, or even 6 months to start showing results. This lag time is why discontinuing your marketing efforts, then desperately trying to ramp them back up can be extremely dangerous. It is much wiser to consistently maintain your marketing efforts, then amplify and enhance them as needed. After all, customers may come and go for a variety of reasons. Focus on keeping lifelong customers, and a marketing plan that will help generate new ones during good times and bad.Marketing is not always fun to do or think about when there is so much else going on. At the end of the day though, marketing is important to the success of your business. Treat it as such and avoid these 5 marketing mistakes. Taking the time to plan and actually prepare with the necessary research will make it so much easier to perform the steps outlined. Don’t forget, persistence is needed for successful execution of your marketing plan. You believe in your business. Make sure your marketing efforts reflect that!

Affiliate Marketing Tips to Help You Succeed

There are so many network marketers that are moving to the online world for connect and faster growth and a great way to make some extra money while growing your business and residual income is by affiliate marketing. Like most money earning opportunities, there are some strategies that work better than others. Here are 3 affiliate marketing tips to follow that will help you earn faster:

Plan Ahead

Most people who are online and doing marketing of any sort have some sort of blog or website set up. The problem is that is all they do and they assume that the affiliate programs they have in place will just automatically start working for them. This couldn’t be farther from the truth. While having a blog or website set up is a step in the right direction, you also need to make sure you have information that is valuable and relevant for the reader. The purpose f the website and blog is to create more traffic. The more traffic that stops on your page, the more people see your affiliate link and by giving the appropriate value to the links and a strong call to action to click the link, the more likely you will make more money and sooner.

Also with a blog or website it is very important to update and add content several times a week. Knowing a little bit about how keywords play into ranking is also a powerful affiliate marketing tip that can help your information to be seen quicker and on page 1 of Google.

Slow and Steady

Whoever told you that network marketing or affiliate marketing was a “get rich quick” type of income was wrong. For some individuals who have full time to work on it, very large lists of people to network with and actually go out and do all the work required are more likely to benefit for the “quick” part of that. For the other 97% of us out there, we have to plan and then build. This affiliate marketing tip may not resonate well with some, because most people want things NOW. Unfortunately, it really doesn’t matter what kind of business you start, it is rare you will see the return on investment for years. The benefit to network marketing and affiliate marketing, however, is that your investment is very low and your payment is usually residual income which is income that comes no matter if you continue to work hard or not. They key is that you still have to work to get it.

Stick to One Thing

It is easy to get distracted by other opportunities especially in affiliate marketing as you can get lost in the sea of them. Those who are greedy tend to jump from program to program and not allow enough time to make money in any of them. It is smart to stick to a program and give it time to start working for you. With affiliate marketing if you have planned correctly, and you stay true, you should start seeing the reward within a few months to a year. Again, thing is a very important affiliate marketing tip because no matter what business, that return on investment will usually take longer than that.

So make sure to plan out your affiliate marketing strategy, stay consistent and make sure to stick with your program for an appropriate amount of time before you jump ship and it is almost guaranteed you will find success and a return on your investment.