Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.What Is Business Marketing?
Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.Essential Components of a Good Marketing Strategy
Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.Inbound Marketing
Think of inbound marketing as your workhorse.It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.Direct Marketing
If inbound marketing is your workhorse, think of direct marketing as your racehorse.Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.Knowing how people are responding to one offering versus another is crucial.Outbound Marketing
This is where the rubber really meets the road.In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.Content Marketing
This is the new-old way to market.Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.Therefore, every channel you have should start by giving value in return for your customers’ attention.Social Media Marketing
It is inescapable, omnipresent, and pervasive.Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.Start with Solid Foundations
Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

Can I Buy Travel Insurance After Departure?

Ideally, if you’re going on a trip, you should purchase travel insurance right before you leave. However, it is perfectly understandable that for some people, this might not be that case. There are many travelers who ask whether they can purchase travel insurance after departure. This might happen when your travel insurance has run out because you have overstayed in a certain place, your policy has expired, or you just forgot to take out travel insurance.If you’re already abroad and you decide to buy insurance, you can still get coverage. Look for a reputable insurance company that offers an Already Traveling Policy. The good news is that some insurance companies are already offering this to travelers.There are certain conditions for getting this type of travel insurance. Leading travel insurers provide this type of coverage subject to certain conditions. If you are under 65 years of age, you should not exceed 18 months outside of your country of residence. If you’re between 66 to 74 years of age, you should not exceed 6 months outside of your country of residence. You can also get this type of insurance when no claims or any occurrence leading to a claim has previously happened. Here’s an example of the latter scenario: If you lost your laptop yesterday, you are not allowed to take out this type of insurance and make a claim for it.What coverage will you actually get when you get an Already Traveling policy?

24/7 emergency medical assistance

If you fall ill or get injured, you can get emergency medical assistance 24/7, 365 days a year. Just call the emergency hotline provided in your policy. This also covers medical expenses and emergency medical transportation.

Coverage for adventure activities

There is standard coverage for adventure activities specified in the policy. Make sure that you read what types of activities are covered and that you understand the terms and conditions.

Valuables

You can get this extension option to your Already Traveling policy. You can get protection for your belongings while you travel including your bags, technology gear, jewelry items, and important travel documents.Obviously, pre-trip cancellation is not covered in this type of insurance. This is because you have already left your home country. We feel that we need to stress this because some travelers still ask this question even though the insurance is especially meant for people who are already traveling.Buying travel insurance after departure is possible. You can still get the coverage that you need as a traveler. This is a convenient way to get travel insurance while you’re already traveling. You need to remember, though that if you purchase a policy while traveling, waiting periods and certain conditions do apply. Many travel insurance companies have 36-hours before full coverage can apply after the policy has been purchased. However, some policies provide coverage straightaway. Check the policy and make sure that you know when coverage is applied.

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  • Promote Your Photography Sites – Part 1

    You may have spent a great deal of time and money creating the perfect Website – your photography images may be superb, but if people cannot find your site your images and talent along with your business may become a white elephant.Promoting your Website is not that difficult but will take up some of your precious time. My advice for you is to set out a few hours per week for this.If your Website is new the chances are that Google, Yahoo or any search engine won’t index your site for a few months. And it may even take several months before they place it to appear when someone types in a search phrase that suits your site. So you need to give your photographs and business a reasonable chance of getting paying customers.When a search engine index’s your Website it looks to see how many links point to your site. The more links you can create the better your site will rank, but only if they are the right kind of links. Don’t spend hours and hours online getting thousands of standard ordinary links. Get links that relate to your site. Get links from other photography sites.Photography Directories are a great way of creating free advertisement for your site and also a great way of getting valuable links to your site that search engines will recognise.Before you submit your Website to directories, research the correct keywords that best describe your site. If your photography site is Landscaped based you need to optimise your site correctly for the keywords Landscape photography.Once you are happy with which keywords best describe your site start submitting your site to Photography Directories. Most photography directories require a return link so you should create a links page for this alone.When you are submitting your website you need to use the correct keywords that best describe your site in the link title to your site. The link title will be the title on the submission form. You will also need to create a good definitive description for your site. This should be no more than twenty-five words and should start with the keywords that best describe your site. This is what people will read – this is where you sell your site – a good description will enable potential customers to enter your site.Once you have completed the form click submit and move on to the next directory. There are many good photography directories online – some specialised in certain areas of photography, more cover all areas of photography. Once you fill out the submission form correctly you will start to see the rewards.Some directories will charge you when creating a listing; my advice is to research such websites before you part with your hard earned cash. Stay away from link farms and link companies that offer you thousands of links – these sites don’t rank well with search engines and may harm your site in the long run.While photography directories are just one way of promoting your site; they are the easiest and quickest way to get started. Creating good quality inbound links to your site will help you achieve excellent search engine ranking for your site resulting in more and more traffic entering your photography site.In part 2 of Promoting your photography site, read how to gain exposure from entering photography competitions.